A New Clothing is Hitting Atlanta Hard!!! SIMPLY GREAT. A clothing line started by a high schooler. Dei Tafari well known as the “Dei The Great” has started his own clothing line. “Simply Great is more than clothing line its his life” Dei says, and he has put hard work and a lot of effort into this clothing line. http://wp.me/P1sSyc-eI . Click the link to know more about Simply Great.